Obeya x Thule: Launching the future of adventure at THEX

Last week, Thule gathered its entire global ambassador community in Malmö for the event THEX – Thule Experience. During the event, more than 20 new products set to launch in 2026 were unveiled to over 1,000 guests traveling in from all over the world. And we were there! We invited journalists, scheduled interviews, and managed all press relations with Swedish media on-site. Thank you Thule for an incredible few days!