Obeya (Ōbeya 大部屋) means “big room” – a place where different minds gather to solve problems together. Smart concept, right? It also happens to be our everyday. We love problems. They’re quite frankly what keeps us going. In fact, we’ll obsess over yours until you’re thoroughly uncomfortable, because that’s the only place real change happens.

So, you’ve got a problem? Perfect. Step into our big room.

Obeya is a Nordic PR agency specializing in strategic projects with a creative twist and creative projects with a strategic backbone – and everything in between.

Who We Are

  • "The collaboration with Obeya has, over time, grown into a strong partnership for Lynk & Co. Through strategic clarity, creative excellence, and close knowledge sharing, we have built a shared way of working where ideas are transformed into solutions that drive the business forward and deliver long-term results that stand the test of time."

    — Cecilia Hedlund, Communications Manager Sweden, Lynk&Co

  • “At Obeya, we have an invaluable extension of our team. The collaboration is seamless—Obeya understands our business so well that they can step in where our own capabilities fall short. Obeya brings a high level of creativity and strategic excellence.”

    — Susanna Stubberöd, Marketing Director, Samhall

  • "The collaboration with Obeya began in connection with our local Ramadan campaign. Through deep insight, strategic sharpness and expertise in inclusive communication, Obeya helped us develop an early idea into a groundbreaking campaign that set a new standard for how a global brand like adidas can communicate fasting and training in a credible way. The work not only strengthened our local positioning, but also contributed to increased brand preference and clear business results."

    — Redwaan Hossain, Brand Communications Manager, Adidas

  • "Obeya has been an invaluable support for us in our day-to-day PR work and work seamlessly as an extension of the brand. The team is great to work with, both creative and personal – a partner that truly understands us and helps elevate Thule as a premium brand in the outdoor segment."

    — Emily Persson, Global PR Manager Thule