A winter escape with Lynk & Co

Together with our client Lynk & Co, we invited artist Amanda Winberg and her guests on a three-day road trip to welcome the winter season in Idre. The journey centered around the Lynk & Co 08, which the group drove up from Stockholm, providing them with the perfect companion to explore the snowy landscape.

Throughout the trip, the car’s various features remained in the spotlight as the group explored Idre. The group spent their days exploring the snowy landscape - visiting reindeer, creating pottery with Ceramics by Lena Einarsson, and enjoying slow mornings in a cozy cabin. The experience was further elevated by exceptional meals prepared by Niklas Ekstedt and the local restaurant Lilla Vildt.

The event gained significant traction on social media, reaching over 5.5 million people through 250 posts. By blending winter adventure with high-end culinary moments, we successfully showcased the versatility and lifestyle appeal of the Lynk & Co 08 to a massive audience.