Half-day course in Malmö - Master the basics of the PR craft
Welcome to an inspiring half-day at the Sydsvenska Industri- och Handelskammaren on October 10th, where Obeya’s Joakim Johansson will teach you everything about the basics of the PR craft.
Does your company have interesting stories to tell? Or have you tried to tell them, but the media isn't interested? PR is a cost-effective complement to traditional marketing and advertising, but it can feel difficult to master if you haven't learned the basics first.
Welcome to a half-day where we learn everything about PR and how your company can succeed in cutting through the noise. Everything from how to write a good press release to how you can work more creatively with PR. We will alternate theory with discussions and exercises so that, by lunchtime, you will have mastered the basics of the PR craft.
During the half-day, we will cover:
What is PR?
Why is PR important?
Fundamental PR - writing press releases, news assessment, and media relations.
Creative PR.