(Have you tried calling?)
HALEBOP
Nearly every second young adult feels uncomfortable making a phone call. At the same time, texting keeps creating the same problem – misunderstandings that didn’t need to happen.
We saw a chance to change behaviour. And make calling relevant again.
We built the concept Have you tried calling? and launched it as a 360 campaign across TVC, DOOH, social, radio, podcasts, and PR. Humour did the heavy lifting – showing how much simpler life gets when you just pick up the phone.
To turn the idea into action, we created an updated version of the classic yellow phone book – filled with challenges designed to help people push past call anxiety. We also hosted an event in Stockholm where therapist Björn Hedensjö shared practical tips for overcoming phone fear.
Result: 33 press clips, close to 2M reach, and a PR value of 4.5M SEK. The work didn’t just bring Halebop closer to its audience – it led to fewer text misunderstandings and more meaningful conversations.
To keep ownership beyond the campaign period, we followed up with Samtalsrapporten – giving Halebop something no one in Sweden had claimed before: a consistent platform around the (phone) call. The report gained strong traction and generated an additional PR value of 4.5M SEK.
Have you tried calling?
The campaign was a success, and not only did Halebop get closer to its target audience, but it also led to fewer misunderstandings over text and more meaningful conversations.
The results included 33 press clips in the media, a reach of nearly 2 million, and a PR value of 4.5 million SEK.
The conversation report
As a follow-up, we released "The Conversation Report." The objective was to continue taking ownership of the (phone) conversation—something no other player in Sweden had done before—and to establish a foundation for communication even outside of active campaign periods.
The report achieved significant impact and generated a PR value of 4.5 million SEK.
