We partnered with the City of Trelleborg and Trelleborg Museums to develop a creative communication strategy for the grand reopening of Axel Ebbe’s Art Hall, which had been closed for several years for renovation. Our goal was to put the art hall back on the map, sparking curiosity and building excitement ahead of the opening.

As part of the project, we developed a brand-new visual identity in collaboration with designer Lina Forsgren. This included a new logo, a refreshed color palette, unique graphic elements, and custom typography.

Result: The launch was a major success; following an exclusive pre-opening for media and influencers, the art hall welcomed over 2,000 visitors in its first week and reached over 3 million people through media coverage.