Way Out West <3 Lynk & Co

Lynk & Co stands for mobility and freedom. To celebrate this, Obeya activated the mobility brand during the popular Way Out West music festival by offering free rides for both influencers and the general public in Lynk & Co’s "tricked-out" disco cars. Lynk & Co wants to see an increase in car sharing and chose to share their own vehicles during the festival weekend to inspire more people to try it out. This was especially appreciated as navigating the city during the festival can be both difficult and expensive.

The cars were decorated inside and out with a disco theme to make them photo-friendly, leading to several influencers taking rides and sharing the experience with their followers.

Obeya invited multiple influencers to the festival, hosted a private concert inside a car with the artist duo Ikhana, and managed a takeover of Lynk & Co’s social channels with influencer Nanna Cebnér. We also boosted Lynk & Co’s brand awareness by offering the service to creators we hadn't previously collaborated with but knew were attending Way Out West. This resulted in positive brand associations and significant additional exposure.