Thule and GORE-TEX Professional choose Obeya

PRESS RELEASE

Obeya is expanding into new industries as the global brands Thule and GORE-TEX Professional select the agency as their new PR partner. The partnerships will focus on operational PR efforts aimed at driving publicity in the Swedish market.

- Thule and GORE-TEX Professional both operate in exciting sectors, and it’s an honor to earn their trust as their new PR partner. For over 80 years, Thule has created solutions that simplify life’s adventures. They are currently on a significant growth journey, expanding into new product categories. Gore, on the other hand, revolutionized the apparel industry 40 years ago with their waterproof and breathable GORE-TEX fabric and remains a leader in their field, says Maria Hazard, CEO of Obeya.

Established in 1942 under the motto "Bring your life," the Swedish brand Thule offers a wide range of products that enable active people to transport their gear, equipment, and children safely, easily, and in style. Their product lineup includes bike and ski carriers, roof boxes, ski and boot bags, as well as child-related products like jogging and bike trailers. Thule products are sold in 138 markets worldwide.

GORE-TEX Professional is a leading innovator in performance apparel. Their products offer comfort and protection in demanding environments as well as in everyday life, allowing users to achieve and experience more safely. From military operations to firefighting, Gore’s deep understanding of consumer and industry needs drives the development of products with significant performance advantages.

- It feels incredibly rewarding to continue broadening our client roster across new industries, and we look forward to strengthening both companies' presence in the Swedish market, Maria Hazard concludes.