Obeya's Trend Report March 2020
The March issue is out! In our trend reports, we summarize some of the trends, tendencies, and signs of the times we've observed lately. Every month, we send out a current report to our clients, and we also take the opportunity to post the previous month's report here. You'll find a link to the full report at the bottom of the post. Enjoy!
MARCH 2020
In the March report, we discuss topics such as streamed performing arts and Twitter’s time-limited "fleets."
Streamed performing arts take center stage
Streamed culture is nothing new. However, we are seeing how the crisis caused by the coronavirus outbreak has accelerated the development and launches of streaming services, particularly within the performing arts. We ask ourselves: Is this a temporary solution to a temporary problem, or are streamed performing arts here to stay?
Twitter tests time-limited tweets
Twitter is following the lead of other major platforms by launching time-limited tweets, known as "fleets." The feature is currently being tested in Brazil and allows users to post tweets that are only visible for 24 hours.
Asking for support in corona times is a balancing act
The crisis caused by the coronavirus is currently putting immense pressure on virtually all private companies. As customers disappear and revenues drop, many companies are turning directly to consumers to appeal for support, but the line between begging and humbly asking for help can be thin.
Instagram lists who you interact with the least
Instagram is rolling out a new feature designed to give users "unfollow" suggestions - a list of accounts they interact with the least. The goal is to create a feed that is as personal and relevant as possible for the users. But who benefits the most from this tailored feed?