Obeya's Trend Report February 2020
The February issue is out! In our trend reports, we summarize some of the trends, tendencies, and signs of the times we've observed lately. Every month, we send out a current report to our clients, and we also take the opportunity to post the previous month's report here. You'll find a link to the full report at the bottom of the post. Enjoy!
FEBRUARY 2020
In the February report, we discuss topics such as the "baby hysteria" in the advertising world and the rapidly growing pet market.
Tailored communication with Emoji Kitchen
Google is launching Emoji Kitchen, a new feature that allows users to merge existing emojis into new variations. We are seeing how our ways of communicating are becoming more tailored and personalized.
Pets are pawing their way into more markets
As pets become increasingly humanized, the pet market is booming - according to some, because the line between having children and getting a pet is becoming increasingly blurred.
Baby hysteria in the advertising industry
ICA-Elis, Baby Yoda, and now Baby Nut. The baby hysteria in the advertising world and on the internet seems to know no bounds. But why are cute mascots garnering so much attention?
Snapchat’s new tools aim to counteract mental health issues
Snapchat is launching "Here for You," a tool designed to prevent mental health issues among the platform's users. This initiative follows a broader trend among social media giants starting to invest in initiatives that promote mental well-being for their users.