Obeya's Trend Report June 2020
The June issue is out! In our trend reports, we summarize some of the trends, tendencies, and signs of the times we've observed lately. Every month, we send out a current report to our clients, and we also take the opportunity to post the previous month's report here. You'll find a link to the full report at the bottom of the post. Enjoy!
JUNe 2020
In the June report, we discuss brands taking a stand against racism and the emergence of "ad-tivism" on YouTube, among other topics.
Brands take a stand against racism
Over the years, companies that advocate for diversity and inclusion have often remained silent when things heat up on the streets - but not this time. Instead, we are now seeing them strive to demonstrate their commitment in a credible way.
The fashion industry is quick-footed in the gaming world
With the outbreak of the COVID-19 pandemic, many industries and brands have been forced to find new marketing channels. One industry that has quickly adapted to a new reality is fashion, which has found an unexpected marketing channel in Animal Crossing.
The rise of "ad-tivism" on YouTube
Following the recent Black Lives Matter protests, several YouTubers have started releasing videos solely for the purpose of donating ad revenue to the movement. Zoe Amira, the person behind one of the first clips, calls it "ad-tivism."