Obeya's Trend Report April 2020
The April issue is out! In our trend reports, we summarize some of the trends, tendencies, and signs of the times we've observed lately. Every month, we send out a current report to our clients, and we also take the opportunity to post the previous month's report here. You'll find a link to the full report at the bottom of the post. Enjoy!
APRIL 2020
In the April report, we discuss topics such as physical events moving into the gaming world and nationalist undertones in the debate regarding Sweden's COVID-19 strategy.
Nationalist undertones in the COVID-19 strategy debate
Around the world, media outlets are reporting on Sweden's "unique" handling of the coronavirus outbreak. The Swedish strategy is both discussed and criticized internationally, but now, the reporting itself has become a subject of debate.
TikTok - not just for Gen Z anymore
TikTok's impact among young people hasn't gone unnoticed by anyone. However, today we see how boomers, artists, and even newspapers are establishing a presence on the platform. TikTok is moving away from being just an app for children and youth.
Live shopping: a hot trend in e-commerce
Live shopping is already a massive phenomenon in Asia, but the trend has now reached Sweden. Bambuser is the largest Swedish provider of live shopping solutions, and their stock has risen by over 300 percent this year - but will this attention-demanding type of shopping truly take root in Sweden?
When physical events move into the gaming world
May Day parades in World of Warcraft, breathtaking concerts in Fortnite, and music festivals in Minecraft. Physical events are increasingly moving into virtual gaming worlds, and the only obstacle to this development currently seems to be technology that hasn't quite caught up yet.