Obeya named PR Agency of the Year 2021

Obeya has won first prize in the PR and Communication category of "Årets Byrå" (Agency of the Year), the largest industry study in the Nordic region focused on communication.

Since 2000, the "Årets Byrå" competition has been organized by the research firm Regi. The competition consists of an industry and client study that maps out how satisfied the largest communication buyers in Sweden are with their communication agencies.

The 2021 competition is based on a study involving interviews with over 2,000 buyers of communication services. The award is determined by 14 key performance indicators (NKI criteria) based on feedback from clients about the agencies they have worked with during the year. The agencies that receive the highest ratings from their clients are crowned Agency of the Year in their respective categories.

The awards ceremony took place on March 11, held digitally this year. This was Obeya’s first year participating in the competition, and we took home the gold in the PR and Communication category.

– I can hardly describe what an honor it is to take home first prize in Agency of the Year. Despite the global circumstances, Obeya had a fantastic 2020 with strong growth. We already know that we work with some of Sweden’s smartest clients, but this is proof that, together with them, we are doing a truly great job. It’s going to be hard to top this during the rest of the year, says Maria Hazard, CEO of Obeya.

The full list of winners in all categories can be found at Resumé!