New project for Adidas

In a few weeks, Ramadan begins. A month of fasting where many physically active Muslims find it difficult to train while fasting due to a lack of information. This is something Adidas wanted to change for the nearly one million Muslims living in Sweden.

That is why Adidas is today launching the initiative From Sunrise to Sunset. A platform https://lnkd.in/dzR2YbPJ aimed at spreading information and inspiration on how to structure your training during Ramadan, instead of opting out.

The initiative is a 360-campaign that includes: 
- National and international PR work.
- A hero film featuring stars like Nabil Bahoui (formerly AIK, now QatarSC), Zahur Said, Manar Khalafalla, and Fauziah Adam Morllah from Vision - Generation Basket, produced together with Blonde Inc.
- Visibility via Adidas' primary partners; the Swedish Football Association, the Swedish Basketball Federation, and Marathongruppen.
- Tactical executions and media partners such as Alkompis and Dopest.se.
- An event during Ramadan for the community where athletes, ambassadors, opinion leaders, and profiles are invited to break the fast together with Adidas.

We are incredibly proud here at Obeya! 🌟

Read more at www.adidasxramadan.se.