New course: Obeya’s School for Communication Buyers!
Are you an inexperienced buyer of communication services who finds it difficult to know when to get involved, how to ensure your agency uses its time correctly, and which routines are most effective for your organization? Or are you a highly experienced and excellent buyer who wants some super-smart tips straight from the horse's mouth on how to get even more out of your agency budget? Welcome to the Buyer’s School at Obeya!
At Obeya, our account managers have over fifty years of combined experience in leading clients from startup to evaluation. In cases where collaborations haven't worked well, we often see a common thread - inexperienced buyers, misallocated time and money, and frustration built on a lack of understanding of each other's worlds. The result is always the same: less impact for the time, energy, and budget invested.
During a full-day course, we tackle this problem. We want to create the conditions for a more "zen-like" communication industry. You become the star internally, while enjoying a fun and effective collaboration with your agency. The purpose of the course is for you, as a buyer of communication services, to use your organization's resources smarter and more wisely.
Welcome to Obeya for a full day where we cover, among other things:
10 things you need to ensure your agency knows!
Supplier or partner: what type of agency do you need?
The exquisite art of anchoring PR purchases internally...
Common pitfalls in client-agency collaborations - and how to avoid them.
Hacks: how to work in collaborations that deliver the most bang for the buck.
Budget allocation: what is most worth spending time and money on when buying from your agency? Be smart about being stingy.
How to give your agency feedback they actually understand.
Measuring and evaluating - knowing when it’s time to break up (change agencies).
5 secrets to becoming the best client in town.
Dos and don’ts: lessons from both major buyers and senior consultants.
The course is suitable for those who:
Have or will soon have responsibility for agency contacts at your organization.
Are new to your role in a communication, press, or marketing department and want to learn more about the client role.
Are about to enter a pitch or are quietly looking for a new agency.
Are very happy with your agency but have someone breathing down your neck about investments, requiring you to demonstrate the value of your agency. In these times!
Are a CEO and want to understand more about communication purchasing to better coach or understand your marketing department.
NOTE! You do not need to be, or become, a client of Obeya to attend our Buyer’s School.
Practical info:
Date: Friday, April 21, 9:00 AM – 5:00 PM
Spots: 12
Price: 5,990 SEK per participant, including breakfast, lunch, and after-work drinks.
Registration: Contact course leader Lisa Blomqvist at lisa.blomqvist@obeya.se. Questions? Call +46 70-819 88 04.
First come, first served, welcome!
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UPDATE
The session is fully booked. If you are interested in attending this autumn, or want to know more, contact lisa.blomqvist@obeya.se.