Lovisa Ström: How Is It Possible to Make Something So Interesting So Terribly Uninteresting?

Resumé recaps the creative year that passed and highlights, among other things, a refreshing quote from Lovisa Ström, PR Consultant at Obeya and first-time visitor to Almedalsveckan:

“I might have missed something, but the only thing running through my head was: ‘How is it possible to make something so interesting so terribly uninteresting?’”

Read the report from Lovisa’s first Almedalen experience here.