Halebop taps into nostalgia in new campaign celebrating friendships - old and new

PRESS RELEASE

Halebop is launching a new campaign that celebrates friendship - both old and new. Drawing inspiration from a viral internet trend, the campaign encourages customers to refer their friends in exchange for discounted subscription rates.

- We’ve successfully taken a popular internet phenomenon, especially among our own customers, and turned it into an advertising concept. To me, that feels very Halebop, says Emma Craig, Head of Halebop.

The campaign, which features authentic photos, highlights the operator's new referral offer. The ads, appearing in formats like OLV and DOOH, are inspired by the trend of recreating childhood photos. In the campaign, three real-life pairs of friends have brought their old photos from the 90s and 2000s back to life.

- What could be better than lowering your monthly fee while celebrating one of life’s greatest gifts - friendship? As Sweden’s friendliest mobile operator, it feels great to offer a win-win deal like this, concludes Emma Craig.

Read the full article in Resumé here.