Adidas nominated for the 100-wattaren Awards

Big news! Our campaign "From Sunrise to Sunset" with Adidas has been nominated for the 100-wattaren Awards. We are thrilled about the news and are keeping our fingers crossed for a win on February 8th!

The Nomination: 

Adidas has established several social sustainability goals centered around people. Through their mantra, "Through sports, we have the power to change lives," the company aims to transform lives through athletics. Adidas also strives to make sports more equal by increasing access, equity, and safety.

The initiative and campaign "From Sunrise to Sunset" is part of Adidas' work with social sustainability. It supports a brand strategy aimed at positioning Adidas as Sweden's most inclusive sports brand. For Adidas, the brand association "Actively promotes diversity, equity, and inclusion in sport and culture" is vital and is measured semi-annually in Sweden directly through consumer feedback.

The campaign has contributed to a more sustainable society, specifically aligning with two of the UN Sustainable Development Goals: Good Health and Well-being (Goal 3) and Reduced Inequalities (Goal 10.2). The focus of the campaign was the inclusion of Muslims in Sweden, with the overall purpose of addressing a question many face: How do you balance your training with fasting during Ramadan?