Elexir Pharma Aims for European Leadership - Appoints Obeya

From Resumé:

The dietary supplement company surpassed 100 million SEK in revenue during 2023. Now, they are setting their sights beyond Sweden with the support of PR agency Obeya.

Elexir Pharma was founded by wrestler Jimmy Månsson and manufactures dietary supplements. The company is known for campaigns like Pillerbilen (together with Apohem) and the Ramadan campaign It’s Giving Ramadan. After exceeding 100 million SEK in turnover last year, the next goal is to become a leader in Europe. To help achieve this, they have appointed Obeya as their PR agency.

- There is a massive interest in health right now, and Elexir Pharma is one of the leading players in its niche. We believe preventive health will continue to grow in importance, and we are thrilled to be a small part of that journey and work alongside the professionals at Elexir Pharma, says Julia Järegård, PR Strategist at Obeya and Account Manager for Elexir Pharma.

Read the full article here.