Canan Yasar on the Ramadan campaign
The Muslim holiday of Ramadan is celebrated by millions of people worldwide. However, in Sweden, interest from advertisers remains low and campaigns are few. This is despite the fact that the holiday is celebrated by many Swedes and has an estimated turnover of 1.5 billion SEK. There are, however, exceptions. Our Creative Director, Canan Yasar, shares her key takeaways and insights from the Ramadan campaign created together with Adidas.
Picture from Resumé.