Our Story

Obeya was founded in 2015 by Maria Hazard and Canan Yasar, driven by a simple belief: communication is power – and power demands responsibility. Whether we solve problems for brands, NGOs, or the public sector, it’s never just a creative task. It’s a social responsibility.

We create communication that engages, challenges, and helps build a more inclusive society. Of course we live that responsibility in practice too. Like having a kollektivavtal. And being 100% employee-owned.

See? It’s in everything we do.

1. Don't be an asshole
2. Curiosity is everything
3. No guts, no glory
4. Expose yourself to diversity
5. Keep it simple
6. Assume nothing
7. Run the admin, don't be run by admin
8. Trust the process
9. Quit your job if you don't like it
10. Have fun : )

manifesto

Some of our clients

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  • "The collaboration with Obeya has, over time, grown into a strong partnership for Lynk & Co. Through strategic clarity, creative excellence, and close knowledge sharing, we have built a shared way of working where ideas are transformed into solutions that drive the business forward and deliver long-term results that stand the test of time."

    — Cecilia Hedlund, Communications Manager Sweden, Lynk&Co

  • “At Obeya, we have an invaluable extension of our team. The collaboration is seamless—Obeya understands our business so well that they can step in where our own capabilities fall short. Obeya brings a high level of creativity and strategic excellence.”

    Susanna Stubberöd, Marketing Director, Samhall

  • "The collaboration with Obeya began in connection with our local Ramadan campaign. Through deep insight, strategic sharpness and expertise in inclusive communication, Obeya helped us develop an early idea into a groundbreaking campaign that set a new standard for how a global brand like adidas can communicate fasting and training in a credible way. The work not only strengthened our local positioning, but also contributed to increased brand preference and clear business results."

    Redwaan Hossain, Brand Communications Manager, Adidas

  • "Obeya has been an invaluable support for us in our day-to-day PR work and work seamlessly as an extension of the brand. The team is great to work with, both creative and personal – a partner that truly understands us and helps elevate Thule as a premium brand in the outdoor segment."

    Emily Persson, Global PR Manager Thule