Visit Halland Appoints Obeya as New PR Partner

From Resumé:

Visit Halland has chosen Obeya as its new PR partner for the Swedish market. The goal is to encourage more Swedes to discover Halland as a year-round travel destination.

The collaboration began in March and covers media relations, proactive PR activities, and creative activations. While Visit Halland has focused primarily on international markets for its PR efforts in recent years, the organization is now taking a broader approach to the Swedish market.

“We are thrilled to help evolve the perception of Halland. Many people think of sun and beaches when they hear the name, but it truly is a destination for every season - perfect for foodies, those with an active lifestyle, and anyone looking for a spa weekend,” says Joakim Johansson, Account Manager for Visit Halland at Obeya.

Read the full article here.