Svanen wants to make sustainable living easier - launches the verb "svana"

Finally, there is a collective term for sustainable actions: to "svana"! A little background: today, the issue of sustainability is so often associated with guilt and shame. Svanen, the Nordic region's official eco-label, wanted to find a way to make sustainable actions a joyful part of everyday life. We at Obeya put our heads together with our friends at The Amazing Society, and the result was "svana" - a verb that encompasses all sustainable actions, large and small.

But what exactly does it mean to "svana"? We'll hand it over to Brita Zackari, who can explain it much better than we can.