The year's most expensive Black Friday campaign at the Red Cross

Buy one, pay for two - help twice as many!

In connection with Black Friday, the Swedish Red Cross wanted to offer a sustainable alternative to consumption and sales, highlighting how overconsumption contributes to crises and disasters worldwide. At the same time, the goal was to raise money for the Red Cross's vital work.

Throughout "Black Week," the Red Cross campaigned by raising its prices by one hundred percent in its gift shop - which was also given a temporary "sale" aesthetic.