Bad Air Day

We’ve supported the advertising agency Milk with the PR work for the launch of the campaign "Bad Air Day" for Ultramare!

Ultramare is Scandinavia's oldest air filter company and a leader in the Swedish market. Together with Milk, we’ve helped them launch a campaign highlighting that poor office air can reduce cognitive ability by 10 percent. To demonstrate the difference high-quality air filters can make, Ultramare decided to sponsor the one workplace they felt could use that extra 10 percent the most - the White House and U.S. President Donald Trump. Here you can watch a film showing Ultramare's CEO, Ove Kärrnäs, traveling to Washington D.C. to get in touch with Trump and attempt to install new air filters in the White House.

Read more about the campaign here.