Obeya's Trend Report January 2020
Today we are launching what we call Obeya's Trend Reports - a summary of some of the trends, tendencies, and signs of the times we've observed lately. Every month, we send out a current report to our clients, and we also take the opportunity to post the previous month's report here. You'll find a link to the full report at the bottom of the post. Enjoy!
JANUARy 2020
In the first report of the 2020s, we discuss Facebook's new deepfake policy and the new phenomenon of "meme tourism," among other things.
Facebook removes deepfakes - but the policy faces criticism
Facebook started 2020 by launching a new policy to address the problem of deepfakes. The policy was quickly met with strong criticism and has been called more symbolic than practical.
Is meme tourism here to stay?
First came film tourism, then Instagram tourism - now meme tourism is here, a new type of tourism that is beginning to gain cultural influence. The stairs from the recent Joker movie are the latest example of a new, but not entirely unproblematic, cultural phenomenon.
Quibi and increasingly shorter formats
Soon, Quibi will launch - a new streaming platform focused on episodes and films that are no more than 10 minutes long. We are seeing a trend where formats, especially within film and TV, are becoming increasingly shorter.
Creative ways to raise money
The wildfires that broke out in Australia last year are still raging in several areas. Since few people can help fight the fires on-site, this has led to many creative and innovative ways to raise money around the world.