Obeya Recruits Head of PR from Hjärnfonden

Obeya continues to broaden its strategic offering by welcoming Martina Fjellsson Draoui as our new PR Strategist. Martina joins us from her previous role as Head of PR and Press at Hjärnfonden (the Swedish Brain Foundation).

- We’re seeing an increased demand for our strategic services, and Martina’s expertise and experience are a perfect fit for us. Her extensive background in the non-profit sector and her work with complex communication issues will be a major asset to our clients, says Maria.

Martina has long-standing experience in the communications industry. In her role at Hjärnfonden, she was involved in the organization’s extensive rebranding and the campaign “Ett stresslarm för ett hållbart arbetsliv” (A Stress Alarm for a Sustainable Working Life).

- Obeya is an agency that truly succeeds in the feat of combining creative height with strategic skill. Having a background on both the agency and client sides, it feels completely right to join an agency that lives its values so consistently, says Martina Fjellsson Draoui.

Previously, Martina has worked as Head of Communications for Sweden’s Student Unions (Sveriges Elevkårer), as a Press Officer at LRF (the Federation of Swedish Farmers), and as a PR Strategist at the communications agency Madder.