Obeya on the Successful Ideas That Ended Up in the Desk Drawer

In Resumé’s series “In the Desk Drawer”, Obeya’s Creative Director Canan dusts off a favourite idea that never came to fruition.

“Cleaning Hour” was an idea that emerged during the pandemic, encouraging companies to let employees dedicate one hour of working time to cleaning their homes. Research shows that a tidy home has a positive impact on our health, something that became particularly important when many people suddenly had to work from home.

Canan Yasar, CD, at Obeya.