New communication concept in collaboration with Halebop
Together with Halebop, we have launched the concept Creative Call - a project where Halebop will select a new creator every month to be featured across their channels.
– To engage our target audience, we must constantly remain relevant. That becomes difficult when communication is created behind closed doors that aren't accessible to everyone. We believe our audience holds the best insights into what type of communication and expression truly engages them. There is an incredible amount of creativity across the entire country, so now we’re going straight to the source and asking them to create content for us, concludes Johanna Sahlman, Head of Halebop.