Not So White Guide is back

For the third year in a row, we are releasing - together with our friends at Halebop - what is currently Sweden's best-selling restaurant guide. Not So White Guide is a "not-so-classic" restaurant guide that celebrates restaurants, holes-in-the-wall, and food stalls that don't make it into the established guides - but deserve a place in the spotlight. Here, the food, the restaurateurs, and even grocery stores are given the space to shine.

Not So White Guide is currently Sweden's best-selling(!) restaurant guide, with a reach of over eight million and 5,000 guides ordered. This year, 17 restaurant gems in Stockholm, Gothenburg, and Malmö are featured in the guide, ranging from Peruvian in Hagsätra to Afghan in Rosengård.

Order, read, and eat at halebop.se

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Elin Reutermo, new intern at Obeya

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Anniqa Nelander, new CFO at Obeya