Halebop highlights the "calling function" in new campaign

With the new campaign ”Have you tried calling?”, Halebop aims to shine a spotlight on the one thing everyone has in their pocket but rarely uses: the phone’s calling function—which they argue is the best feature of them all.

According to a survey by Kantar Public commissioned by Halebop, nearly every second person aged 18–29 feels uncomfortable making or answering phone calls. This anxiety is particularly prevalent among young women.

“Time to become a chatterbox? – Halebop highlights the calling function in new campaign” in Resumé.