Lantmännen Selects Obeya as PR Partner

Lantmännen, an agricultural cooperative owned by 18,000 Swedish farmers, has appointed Obeya as its PR partner following a comprehensive pitch process.

- It is truly an honor to work with Lantmännen and its 18,000 members. Contributing to long-term, sustainable Swedish agriculture feels incredibly important and exciting, says Fredrika Fredmark, PR Strategist and Account Manager for Lantmännen at Obeya.

Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, and bioenergy. The group owns some of Sweden’s most prominent food brands, such as AXA, Kungsörnen, Scan, and GoGreen. Owned by 18,000 Swedish farmers, Lantmännen operates across the entire value chain from field to fork. Through the "Lantmännen model," all profits are reinvested into agriculture, creating value for Swedish farming - either directly as returns to its members or indirectly through investments in the future, such as research into more sustainable farming methods.

- Obeya demonstrated strategic depth in their creative concepts, and it was clear that they value our core issues as much as we do. We are naturally proud of what we have achieved and the recognition our communication and branding have received. Now, we want to reach even further, and one way to do that is through strong partnerships - including our collaboration with Obeya. We look forward to a productive and exciting journey together, says Frida Tydén, Senior Vice President & Head of Communications & Marketing at Lantmännen.

Obeya was founded in 2015 and works with strategic and creative communication. Our client list includes Halebop, Lynk & Co, Visit Finland, and Adidas.

For more information, contact: Fredrika Fredmark, PR Strategist, fredrika.fredmark@obeya.se Maria Hazard, CEO, maria.hazard@obeya.se