Canan Yasar: It’s Not Just About Caia, It’s About Bianca

Resumé has asked industry experts for their take on the media buzz surrounding Caia’s flagship launch. Among those interviewed is Canan Yasar, CD at Obeya. Here is what she has to say about the synergy between social and traditional media:

“Canan Yasar at Obeya also notes that synergy is key to reaching as many people as possible - for Caia’s existing target audience, social reach is more important, while editorial coverage can attract new consumers.”

- So it’s difficult to pit them against each other. The best-case scenario, naturally, is creating a 'buzz' that gets people talking while also being covered by the press, which is something Caia has truly succeeded in doing, she says.”