Since spring 2023, Obeya has been Samhall’s communications partner, following a public procurement process. Samhall is a state-owned company with the mission to create meaningful employment opportunities for people with disabilities.

Samhall is  on a brand journey, aiming to reach the general public, decision-makers, and the business community more clearly. Obeya supports this work both strategically and operationally, helping to develop communication in line with Samhall’s new brand direction.
The assignment includes press and PR support, communications advisory services, copywriting, and the development of ideas, concepts, and campaigns. We also work continuously with messaging, Q&A materials, crisis communication, and media training.

The collaboration takes place in close dialogue with Samhall’s marketing and communications team through ongoing planning and check-ins. Deliverables include strategies, press materials, presentations, and visual concepts. During certain periods, we have also acted as interim press manager.

Result: Together with Samhall, we have contributed to a clear brand shift and increased positive media coverage.